Cheating the System: Blackhat SEO

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Digital marketing specialists have probably heard of the expression known as blackhat SEO. Blackhat SEO entails a collection of strategies deployed to improve a website's or page's ranking in search engine results, but done in ways that violate the search engines' terms of service.

Basically, blackhat SEO is a shortcut that could get your site to the top of search engine rankings quickly. However, these tactics are often seen as unethical, and search engines like Google can heavily penalize sites discovered using them.

One common blackhat technique is excessive keyword usage. This means loading a webpage with keywords or numbers with the intent of manipulating a site's ranking in Google search rankings. They might be in a list, group, out of context or in a hidden div.

Link farming is another common technique. Here, webpages are tied together in a circular network to improve the rank of all the pages in the network. However, if a page is linked to from a high number of unrelated sites, it may also be penalized.

Cloaking is an even more extreme blackhat method. This involves different content website is presented to search engines than to users, basically redirecting users to alternate pages aside from their consent.

Despite the potential penalties, why do people use blackhat SEO? The straightforward answer is: to achieve quick results. These techniques give websites the illusion of relevance, boosting them up the search results quickly.

However, the benefit is temporary. Search engines now incorporate complex algorithms that identify these fraudulent techniques. Once they're identified, penalties could include reduced rankings or even being deleted entirely from the search index.

As a consequence, many websites are embracing white hat SEO strategies. These are methods that aim to build a website's prominence in legitimate ways. Some examples are creating meaningful content that provides valuable information to the reader, optimizing website tags, or creating a positive user interface.

So, while blackhat SEO may seem a quick way to improve your site's visibility, it's a risky game to play. It's smarter to concentrate whitehat SEO methods, that improve your website through appropriate means, thus providing enduring success.

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